Open for new opportunities

Strategy that
thinks ahead.

I help businesses identify, design, and deploy AI-driven strategies that compound — translating emerging technology into measurable commercial outcomes across the EU and beyond.

▶ Try the agents View CV
0
Years of international agency and brand communication experience.
0
EU Member States managed in multi-stakeholder project delivery.
0
Quarterly app conversion rate improvements for EDEKA, ImmoScout24 & more.
Executive Agents · Live

Three agents. Run them now.

Each one is powered by Claude on the backend — not a recording. These mirror the kind of AI tooling I build and recommend for clients. Pick any, enter a prompt, and watch it work.

01 · AI Strategy Brief
The Business Brief
Drop a company name or challenge. Get a focused AI strategy brief: opportunity snapshot, recommended implementation angle, three quick wins, and the key risk to manage.
Company or challenge
// idle — enter a challenge and press generate
Powered by Claude Sonnet · live inference
02 · ROI Estimator
AI ROI Snapshot
Describe a business area and team size. The agent estimates where AI automation yields the highest ROI and outlines the business case with realistic, commercial figures.
Business area & team size
// idle — describe the team and press estimate
Powered by Claude Sonnet · live inference
03 · App Marketing Strategist
App Acquisition Strategy
Drawing on real campaign patterns from EDEKA, ImmoScout24, AutoScout24, and Betty Bossi — describe your app and target market and get a tailored acquisition strategy with channel mix, ASO priorities, and measurement setup.
App category, target market & challenge
// idle — describe your app and press build strategy
Powered by Claude Sonnet · live inference · rooted in real DACH campaign experience
Method · What I believe

How I think about
AI consulting.

01
Strategy before technology.
AI is a multiplier, not a solution. Before any tool is selected, the business problem must be precisely defined. Clarity of purpose determines whether AI creates compound value or expensive noise.
02
ROI is the North Star.
Every implementation is ultimately measured by commercial return — whether a 10% conversion lift or 2× operational capacity. The impact must be visible, trackable, and scalable from day one.
03
Brand and data are inseparable.
My background in brand communication means AI-driven personalisation only works when rooted in authentic brand identity. Data without narrative is noise. Narrative without data is guesswork.
04
Build for the team, not the demo.
A workflow that impresses in a pitch but fails daily is not a solution. I design for the humans who will live inside the system — accounting for trust, habit, and edge cases from day one.
Selected Work · 2018–2025

Campaigns and systems
I've shipped.

01 · App Marketing Operations
Feb 2024 – Feb 2025
The data-driven acquisition engine
Customlytics · EDEKA, ImmoScout24, AutoScout24, Betty Bossi
Remotely managed B2B app marketing campaigns for a portfolio of major clients across Paid Media, CRM, ASO, Data, and Design. Used MMP analytics (Adjust, AppsFlyer) and Clarisights to drive consistent quarterly conversion improvements, refining Paid Media strategies through A/B testing in Germany and France.
+10%+ conversion rate +8% company turnover 85.5% client retention
AdjustAppsFlyerClarisightsGoogle AnalyticsA/B TestingASOPower BI
02 · International PR & Business Development
Aug 2021 – Apr 2023
The 28-state press operation
MC GROUP International Holding AG · European Year of Rail, Global Gateway, Saudia Cargo
Led a global press office (6-person team) across all 28 EU Member States. Developed and executed international PR, influencer, and content strategies for flagship EU campaigns. Aligned PR efforts with business development to drive significant contract wins and client growth.
+15% new business €6M+ contract wins 28 EU states
PR StrategyEU CampaignsInfluencerBusiness DevMedia Relations
03 · Experiential Marketing
Oct 2018 – Oct 2019
Brand activations at scale
Chaos Theory · Unilever (Vaseline, Shield, AXE), Chelsea F.C.
Oversaw international experiential campaigns for major Unilever brands. Led product launches, press conferences, roadshows, and corporate retreats. Managed brand and sponsorship budgets of 4–5M ZAR with a strong on-time, within-budget delivery record.
+60% social engagement 85% on-time delivery 4–5M ZAR managed
Brand ActivationExperientialUnileverEvent ProductionSponsorship
04 · AI Engineering Project
Aug 2025
Fake Finder — AI fact-checking game
Masterschool Capstone · Team of 5 developers
Built a fact-checking game that challenges players to distinguish truth from fiction using Wikipedia, integrated APIs, and OpenAI. Used the Gemini API with Google Search grounding to dynamically generate diverse fact sets, with a Python (Flask) backend managing all API orchestration and state.
Gemini API + Search grounding Flask backend OpenAI integration
PythonFlaskOpenAIGemini APIWikipedia APIDiscord
About

I sit at the seam between
strategy and intelligence.

I'm an AI Business Consultant with over a decade of international agency experience spanning brand communication, performance marketing, and multi-stakeholder project delivery across Europe and Africa. My career has moved through some of the most demanding creative and commercial environments — from Ogilvy and Edelman in Johannesburg to MC GROUP and Customlytics in Berlin.

In 2025 I completed an intensive AI Software Engineering programme at Masterschool, earning a specialisation in AI Engineering after 1,400 teaching hours. This gave me hands-on capability in Python, SQL, REST APIs, LLM integration, and cloud deployment — bridging the gap between business strategy and the technical reality of AI systems.

What differentiates me is the combination: I understand what AI can actually do, and I understand what businesses actually need. I bring a multilingual perspective — native in Tswana, Zulu, and Sotho, professionally fluent in English and German — and I've delivered measurable results across 28 EU Member States.

— Johannes Mashegwana

Johannes Mashegwana
Click to upload
your photo
Curriculum Vitae

The résumé.

Experience
App Marketing Consultant
Feb 2024 – Feb 2025
Customlytics · Berlin, Germany
  • Led app marketing for EDEKA, ImmoScout24, AutoScout24, Betty Bossi — driving 10%+ quarterly conversion improvements.
  • Conducted ASO audits and MMP health checks via Adjust, AppsFlyer; optimised setups using Google Analytics & Clarisights.
  • Achieved 8% increase in company turnover through up-selling, maintaining an 85.5% client retention rate.
Project Manager
Aug 2021 – Apr 2023
MC GROUP International Holding AG · Berlin, Germany
  • Led a global press office (6-person team) across all 28 EU Member States.
  • Managed flagship EU campaigns: European Year of Rail 2021 (DG MOVE) and European Global Gateway.
  • Increased new business by 15%, contributing to over €6M in contract wins.
Freelance Content Creator
Oct 2019 – Aug 2021
Freelancer · Berlin, Germany
Produced digital content and participated in German system-integration workshops to build local market understanding.
Project Manager
Oct 2018 – Oct 2019
Chaos Theory · Cape Town, South Africa
  • Managed experiential campaigns for Unilever brands; increased social media engagement by 60%.
  • Oversaw budgets of 4–5M ZAR with 85% on-time, within-budget delivery.
Account Manager
Apr 2016 – Oct 2018
Edelman Public Relations & Marketing Consultancy · Johannesburg
Client account management across South Africa's leading PR and marketing network.
Account Executive
Feb 2016 – Apr 2017
Ogilvy Advertising & Marketing Agency · Johannesburg
Early-career account management at one of the world's most respected advertising agencies.
Education
AI Software Engineering — AI Engineering
Jun 2025 – Jan 2026
Masterschool · Berlin · Training Programme · 1,400 hrs
Python, HTML, CSS, SQL, OOP, TDD, Git/GitHub, Flask, REST APIs, LLMs, cloud deployment, prompt engineering, and AI model integration.
AI Engineering Certificate — Masterschool
🏅
Certificate of Completion
Johannes Mashegwana
Software Engineering · Specialising in AI Engineering
Masterschool 1,400 teaching hrs Dec 8, 2025 AZAV Certified
↑ Click to upload your certificate image
Integrated Brand Communications
Feb 2014 – Oct 2015
Vega School of Brand Leadership · Bachelor Degree
Principles of Strategic Thinking; novel brand paradigm rooted in comprehensive and strategic reasoning.
Public Relations Management
Feb 2007 – Dec 2010
Independent Institute of Education (IIE) · Diploma
Foundation in communications, PR strategy, and stakeholder management.
Languages
TswanaNative
ZuluNative
SothoNative
EnglishC1
GermanB2
Technical Skills
Python SQL / SQLite SQLAlchemy Flask HTML & CSS Git / GitHub Tableau Power BI REST APIs LLM Integration OpenAI API Gemini API Adjust / SKAN AppsFlyer Clarisights
Soft Skills
Problem-solving Leadership Teamwork Communication Commercial Acumen Stakeholder Mgmt
References
Formal employment references and recommendation letters available on request.
Open for Opportunities

Let's build something real.

Berlin-based · open to remote and hybrid · available for AI consulting, business development, and strategic transformation projects across Europe and beyond.

patrickmashegwana@gmail.com
+49 172 5764582 · LinkedIn · GitHub